How To Find Youtube Influencers
How to find YouTube Influencers
From travel vloggers, makeup artists, humorists… Full of talented creators, YouTube is i of the most used social media platforms in the world! All the same where practice you notice them?
Are you lot planning on joining the YouTube squad? Nosotros were expecting you! In this commodity, we will try our best to make yous a YouTube good: YouTubers, content categories, YouTube collabs etc. Ready to dive in?
Discover YouTube Creators for your collabs 🧐
Outset things first, let'south familiarize y'all with the platform! Every bit you'll know, YouTube is a video platform. From brusque videos of a few seconds to hr-long movies, YouTube's content has always revolved around one master format: videos.
Looking at other earth-known social media platforms such as Instagram, TikTok, Twitch, and then on, YouTube differentiates itself by keeping a consequent format throughout the years. In other words, YouTube creators' part varies from each platform, and and so does their success. Instagrammers, for example, must piece of work on their content's quality and consistency to gain visibility and appointment. On the other side, TikTok is all about buzzing and creating fresh and original content. Thus an Instagrammer with 10k followers and a TikToker with the same community size won't be categorized in the same influencer tier.
Let's discover YouTube's Influencer Tiers:
(Demand more than explanations almost influencer tiers and their meaning? 👉 Influencers' Life Cycle)
Hither are a few examples of the best YouTubers in the world!
In our case, YouTube is a mix of consistency and originality. You might inquire yourself, what makes a YouTuber a good influencer then? Accept a look:
Regularity is key ⏳
A professional YouTuber knows that a posting schedule is crucial. Most follow YouTubers, posts very often: two times a week to twice a day.
Content quality 💯
YouTubers are followed for their content. Thus consistency is needed. Dissimilar TikTok, YouTube is more used to posting longer videos, so YouTubers should always keep in heed that their video must grab their audience'due south attention for an extended menstruation.
Date 🎯
If yous plan a YouTube collab, information technology volition exist a game-changer. One way to find out if a YouTuber has fulfilled the two previous key points is past looking at their engagement. An efficient YouTube account volition have an engaged community, in other words, its videos volition get reactions such as likes, comments, shares etc. Then if your YouTuber has millions of followers only very poor date in its final videos, you might want to rethink your strategy…
Originality 🌈
Allow's not forget YouTube has a giant community, then standing out from the crowd is a plus!
The different types of influencers on Youtube
Equally nosotros said previously, YouTubers are followed for their content. And so let's accept a look at the ten near viewed YouTube content categories!
People and vlogs 📹
Travel vlog, life routines, and other video diaries to share an authentic side of the influencer.
Gaming 🎮
Sharing their experience when playing video games with their audience and other influencers. Gamers are a big part of the YouTube community.
Amusement and Comedy 🎭
Here is a category that has lived through the years! Comedy content such every bit skits, parodies, 1-homo shows, etc., is a signature of the social media platform.
Music 🎼
On the creative side of YouTube, musicians have the hazard to share their performances with their audience.
Product Review 🛍
Unboxing, try-on, etc. This category also revolves effectually actuality past showing the initial reaction of an influencer when discovering a production for the first time.
Tutorials 🔨
"how-to" videos are highly viewed due to their usefulness! Don't know how to build a treehouse, solve a math trouble, paint a butterfly? Tutorials are your saviors!
Docuseries and short films 🎞
Brusk film documentaries, brusk animations, curt movies etc. This category will showcase the true talent of a filmmaker and/or researcher.
Top List 🥇
All-time of, favorites, haul, compilation… An efficient category for collabs! Many YouTubers share the brands, services, and tools that best fit their needs and wants. Thus sharing different products, comparison them, and trying them out becomes part of their content routine.
Tag or Claiming videos 💪
An excellent content category for followers to watch different influencers follow the aforementioned trend!
Educational 🤓
Providing information on various subjects and cultural topics.
Now that you lot take the basics, let'south start planning your YouTube collab!
Cull The Youtube Influencers with the all-time performance metrics
For planning a new influencer marketing strategy for your brand, you must take already defined two things: your brand'southward needs and target market! Knowing the audience, y'all desire to reach is crucial when looking for the right influencer since their followers represent your eventual hereafter customers. Secondly, is the purpose of your campaign well-nigh targeting visibility? Engagement? Working on the brand paradigm? Return on investment?
There is a perfect YouTuber for your brand with the right audience and profile depending on your answer. The real question is how to find them!
How to search for a YouTuber?
After defining different sizes of YouTubers' accounts (from micro to mega) and content categories, your brand must determine which of them corresponds to their strategy.
For example, allow's say you are a small sportswear make for women with a limited upkeep.
Your audience 🎯 : women that like sports, a defined historic period range, a location (if you are selling in your country or abroad).
The correct influencer 🤩 : should provide visibility and have a good engagement. Since they are close to their customs, their followers volition trust their stance, and then your collab will accept a higher affect. And finally, the influencer shouldn't cost yous besides much…
Thus a sports female micro YouTube influencer that shares conditioning routines in your location is what y'all need! A micro-influencer with a high appointment rate, affordable partnership prices, and female person followers located in your brand'southward target location. Merely how should we notice this perfect YouTuber?
Like shooting fish in a barrel! With the Favikon Research is now also available on Youtube! And it volition merely take a few seconds to discover all the best YouTubers that fit your expectations!
By entering your YouTube category in the keywords section (in this case: workout, fettle, sports etc), the location of the influencer, their size (influencer tier), Favikon Score etc, notice in a click all the YouTube fettle female influencers that stand for to your brand's influencer marketing strategy!
What are the of import metrics on YouTube?
Moreover, by taking a look at their audit, be certain to detect the right YouTuber by prioritizing a few figures from others 📈 :
- Date rate
- Buzz ratio
- Growth charge per unit
- Activity rate
- Comment/View ratio
Likewise as their audience's location, age range, etc.
P.Due south.: Did you come across a fantastic profile? Permit's whorl downward their audit to "profiles that you might exist interested in", a feature that allows you to find similar YouTube profiles to the one you just discovered. 👀
Source: https://www.favikon.com/blog/how-do-you-find-youtube-influencers
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